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A Advertising mentor has mixed email and traditional snail mail to improve customer loyalty and increase sales. She emails a weekly
ezine to her checklist of 9,000 subscribers, where she promotes two of her own teleclasses a month. To everybody who indicators up for the teleclass she provides
a free mp3 downloadable recording after the call, AND she sends via regular postal mail an audio CD to your house. Nice additional contact, eh? Certainly provides value to her services. Keeping in touch with prospects is one of the most powerful and least used 1-Person Business marketing instrument. As you grow your checklist off-line, be certain to maintain in contact on-line with the prospective customers on your checklist.